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Our Blog

20
Oct
Arcelia Dove
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The Importance of Branding in Marketing

There is a lot of confusion around branding, there are multiple definitions, so what is branding?  Decades ago branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements that identify products or services of a company. The brand was identified of the elements that differentiated the goods and or service from the competition.  […]

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18
Oct
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7 Amazingly Free Stock Photo Websites

If you’ve ever tried searching for free stock photos on the Internet, you probably know what a ridiculous hassle it can be. As a general rule, free stock photos are extremely difficult to find. A huge portion of the stock photo market is owned by professional companies like Shutterstock and 123RF, who charge $20 or more for […]

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16
Oct
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Harnessing the Marketing Funnel

Whether you’re a startup or have been doing business for years, everyone can harness the power of the marketing funnel. You’ve probably come across the term a time or two, but what does that mean for your brand? The marketing funnel, also known as the sales funnel is focused on the customer’s journey towards the […]

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13
Oct
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5 Characteristics of Successful Entrepreneurs

The most successful entrepreneurs, from the baker who launched his own custom cake business to the marketing major who decided she’d be better off launching her own social media marketing compnay, tend to share nine common traits: 1. Motivation: They know exactly what motivates them, and it often starts with a big loss or other major event […]

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10
Oct
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How To Know When You Need A Mental Health Day

In honor of Mental Health day, here is an article that explains how to know when you need a Mental Health Day. If you had a cold, you might decide to power through your workday. But if you had the flu, you’d likely need to stay home and rest. And no one would call you […]

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9
Oct
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Entrepreneurial Lessons From Christopher Columbus

In 1492, Christopher Columbus set out on a journey that would forever change the course of history. Columbus was an experienced explorer who believed that the earth was not only round (many people at this time still believed it was flat), but that it was much smaller than most people believed. He was certain that by sailing […]

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6
Oct
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5 Ways to Quickly Generate Leads

Have you printed dozens of flyers, you’ve sent out countless amounts of mailers, and blasted your social-media followers, but still haven’t gotten the lead flow you need to grow your company ?  Well, there are hundreds of ways to generate leads, so don’t hang your head. Calm down and take a deep breath! Here a […]

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4
Oct
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How Startups Can Make Lead Generation Easy

Written by: Laura K. Inamedinova  When it comes to leveraging the latest digital marketing practices, owners of small and mid-sized businesses often feel left behind. They are inherently lacking the budgets to adapt new technologies & tactics to herald their way to the digital excellence kingdom. Really, how can one create a solid customer base (or […]

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2
Oct
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Increasing Profits With Lead Generation

Our focus is helping you achieve your business goals; be that a certain profit level, a quality of life or the ability to sell the business and retire. For any of these goals, creating a consistent, high level of profits is critical. So for the next five months we’ll be reviewing the 5 Steps to […]

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29
Sep
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How to Generate Qualified Leads with Facebook Advertising: Part Two

Using a Lead-Generating Landing Page Sending Facebook traffic from a Facebook Ad to a landing page optimized for lead generation is one of the best ways to find qualified leads that, if properly nurtured, are extremely likely to convert to a final sale. There are two primary strategies for generating leads from a Facebook Ad and Landing Page […]

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27
Sep
Arcelia Dove
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How to Generate Qualified Leads with Facebook Advertising: Part One

Is your business looking to generate more leads? If yes then, have you considered using Facebook Ads for lead generation?You definitely should! You can optimize your Facebook Ads for lead generation and ensure your ads are being engaged with.The power of social media is truly astonishing. Here are some strategies to generate qualified leads with Facebook Advertising: Increasing […]

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25
Sep
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Building a Social Media Platform

If you don’t have a good online presence on a popular social media platform, then you run a high risk of becoming invisible to your customers. In the current fast paced market, every business needs to develop and maintain individual accounts at different social media platforms, to attract customers and keep them informed of the […]

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22
Sep
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Inspirational Quotes From Women Business Leaders

Today is National Business Women Day and to celebrate we have compiled a list of quotes from success women in leadership positions. “Whether you come from a council estate or a country estate, your success will be determined by your own confidence and fortitude.” —Michelle Obama, Former First Lady of the United States of America […]

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20
Sep
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Take a Deep Breath!

What can you and I do to manage our stress levels as small business owners? Identify what leads to stress By knowing what triggers stress in you, you are able to quickly take action and minimise it occuring. Minimise getting stressed Resist trying to be perfect and expecting everyone else around you to be the […]

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18
Sep
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6 Ways to Reduce Business Stress

Any business person aiming high is going to be stressed at times. But surprisingly few have learnt smart ways to reduce their stress. Below are 6 highly effective ways to keep your stress under control, no matter what is happening in your business and personal life. 1. Remind yourself of what’s going right. Usually people […]

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15
Sep
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Tips for Better Customer Service

There are certain customer service skills that every employee and business owner must master if they are forward-facing with customers. Without them, you run the risk of finding your business in an embarrassing customer service train-wreck plastered all over google, or you’ll simply lose customers as your service continues to let people down. Either way, […]

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13
Sep
Arcelia Dove
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7 Tips for Maintaining A Positive Attitude in Customer Service

There’s no surprise that customer service is among occupations that commonly involve quite a high number of stressful experiences. This job-related stress might gradually influence our reactions and behaviors, and invisibly cause the outcomes that are not really in our best interests. Exhaustion, anxiety, lack of motivation, uncertainty and frustration are reported as most common […]

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11
Sep
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The Importance of Customer Service

Have ever been to a store and have received horrible customer service? Maybe their was employee who gave you an attitude or didn’t want to be bothered with helping you out. Maybe you sat in line at McDonald’s or Burger King for 30 mins when you only ordered an ice cream cone. Whatever the situation […]

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