The 10 by 10 marketing plan is utilizing ten different mediums of advertising or Marketing.  It is literally strategizing so that not all of your “eggs” are in one basket.  You should have your Marketing budget diversified enough so that if one form of advertising fails, your entire marketing plan does not fall apart.

Different mediums could be direct mail, radio, magazines, networking, and several could fall under the “internet umbrella”, for example social media sites, your own website, and review sites (Google Places, Yelp, etc.)

It is important to distinguish how to reach your target market in order to deliver your message.   In order to maximize your budget, you must research where your target market is, meaning what they read, what they listen to, where they hang out, etc. Your goal is to use these ten strategies to reach your market.

With the ten strategies that you decide on, they must all have a congruent message throughout.    This message should be clear and concise, and it should define exactly what your product/service does and why there is a benefit in using it.

If you need assistance in defining your target market and the ten best mediums to reach them, contact your Business Coach to set up a meeting to discuss this.