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Our Blog

15
Jul
Arcelia Dove
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Top 20 Marketing Mistakes: Number Three-Wrong Pricing Model

Discounting is a mistake. Period. The Wrong Pricing Model comes in third in our Top 20 Marketing Mistakes series. We previously discussed the top two blunders: having no marketing team and using we vs. you verbiage in marketing materials. But pricing actually IS marketing. Think about it. Stores often categorize items by high, middle, and low-price cost.  And the […]

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12
Jul
Arcelia Dove
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Top 20 Marketing Mistakes: Number Two- We Vs. You

There are a lot of trade secrets when it comes to marketing. Most entrepreneurs aren’t too interested in sharing tips with the world at large. But that’s where business guru Brad Sugars comes in with the “Top 20 Marketing Mistakes” series. We’ve already talked about the number one marketing mistake—not having a marketing team. Now, we’re on to […]

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11
Jul
Arcelia Dove
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Top 20 Marketing Mistakes: Number One–No Marketing Team

Creating a winning marketing strategy is one of the most stressful and overwhelming components of being a business owner. Many don’t even know where to start and survive blunder after blunder before embracing a strategy that actually works. In this series, The Top 20 Marketing Mistakes, we will discuss how to avoid such mistakes, and […]

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10
Jul
Arcelia Dove
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Getting Social-Long-Term Strategy

Staying on top of your social media analytics is paramount to creating a long-term winning strategy on any platform. We’ve already talked about an overall auditing strategy and daily social media activity. Now we’re going to delve into weekly, monthly, and quarterly strategies. Weekly Run your social media analytics: This is essential. Stay on top of what’s trending and […]

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11
Apr
Arcelia Dove
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Reaching Goals Requires Solid, Prioritized Planning

Reaching Goals Requires Solid, Prioritized Planning Any success-oriented entrepreneur understands that success doesn’t just happen. It requires a willingness to take risks, financial sacrifice, an incredible amount of hard work, and perhaps most importantly of all, the creation and execution of a well-devised plan to make their dreams a reality. A plan is a road […]

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20
Apr
Arcelia Dove
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Bring Your Goals and Brand Together

In many cases, the goals of an entrepreneur and the way they portray their business align rather well – there is no dissonance between external branding and internal goals. But for some business owners, there is a lack of cohesiveness in what the business is trying to say. These are the businesses that throw lots […]

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23
Mar
Arcelia Dove
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What to Do if You are Being Harassed at Work?

What to Do if You are Being Harassed at Work? Every person should have the expectation of a safe workplace. This doesn’t just include occupational hazards, but also from the people you work with. In an ideal world employees don’t get bullied or harassed by their coworkers, but as many of you (unfortunately) know from […]

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21
Mar
Arcelia Dove
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How Stress Can Affect Your Job Performance

A job that is completely stress-free doesn’t exist. With deadlines to meet, people to please, standards to uphold, and new markets to enter, your job will always present challenges and circumstances that force you out of a state of perpetual complacency. Stress shouldn’t necessarily be perceived as a bad thing; it is what motivates you […]

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19
Mar
Arcelia Dove
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Learn How to Manage Stress through Relaxation Techniques

Stress has many different side effects on people depending on how they can handle it. Although the signs and symptoms may not show as quickly and severely, there are techniques which one can apply to overcome it before it gets overbearing. It is not difficult at all to learn how to manage stress, here are two […]

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16
Mar
Arcelia Dove
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How To Cope and Deal With Stress At Work

Stress at the workplace is quite normal, with one trying to complete as many items as possible on the goals’ checklist, and aiming to comply with standard procedures for all projects and assignments. Do you have too much on your plate, and are you finding it stressful to deal with the multitude of issues you […]

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14
Mar
Arcelia Dove
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Signs That Your Boss is an Effective Leader

When you enter a new workplace for the very first time, you quickly get a sense of what life will be like for you there. As you meet your new coworkers, you’ll quickly develop a feel for what the general tone or atmosphere of your work environment is like. Having annoying co-workers, tedious assignments, and/or […]

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12
Mar
Arcelia Dove
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How to Delegate Effectively

How to Delegate Effectively How to delegate effectively means understanding that delegating tasks and authority is a defining aspect of being a boss, yet personal experience has likely shown you that it’s a skill that many managers lack. Whether it’s a lack of delegation, too much delegation, micromanaging, or putting the wrong people in the […]

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9
Mar
Arcelia Dove
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Ten Keys to Customer Loyalty

The goal when creating customer is to give your customers an unexpected positive experience that keeps you and your product at the top of their mind. Your goal is to have a frequent interaction with the customer, so when the time arrives for them to purchase your product again, they will think about you and […]

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7
Mar
Arcelia Dove
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Making a Customer Relation Management (CRM) System Work For You

If you’re not familiar with that CRM software does, it’s specifically designed to help facilitate and improve the communication and relationships between you and your clients. CRM software can do a wide variety of different tasks depending on which one you buy; common uses for a CRM system include account management, comprehensive analytics, data collection […]

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5
Mar
Arcelia Dove
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Reaching Goals Requires Solid, Prioritized Planning

Any success-oriented entrepreneur understands that success doesn’t just happen. It requires a willingness to take risks, financial sacrifice, an incredible amount of hard work, and perhaps most importantly of all, the creation and execution of a well-devised plan to make their dreams a reality. A plan is a road map to where you want to […]

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2
Mar
Arcelia Dove
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How to Keep Your Team Engaged

How to Keep Your Team Engaged You can hire people, you can fire people, and you can tell them what to do. What you can’t do is make them like what they do. Some business leaders are content with having an unhappy team; as long as they do what they are paid to do then […]

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21
Feb
Arcelia Dove
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The Art and Science of Budgeting

One of the biggest challenges in any business is the management of cashflow.  In fact, the two most common complaints I hear of are cashflow and marketing. Cashflow is, however, purely a symptom within a business – and it’s wise to consider the causes.  Often, one of the major causes is the lack of budgeting […]

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19
Feb
Arcelia Dove
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The Power of Analytics for Your Business

For those of you who have met with some degree of success as a business owner, congratulations! There are few professions that demand as many skills and talents as being an entrepreneur; you not only have to run your business, but you have to be able to work every single position successfully. Being able to […]

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