Have you always wondered what a return on investment calculator is? Well, it is nothing but the golden key to easily calculating the projected return on investment for each of your different investments. An investment project is as good as the return on investment it offers. While a project might seem to be the best […]
When it comes to sales, your customers quite literally have all the answers. When it comes to increasing sales, many businesses look to their marketing to bring in more leads. What is often overlooked is that they may very well have enough leads, but their sales process is not converting enough of these leads into […]
If you are seriously considering buying a franchise, you should be aware of the franchise types that are available. Since you want to work on an already proven model, you should be able to identify which sector of the industry you are comfortable working in, depending on your financial status. While franchises can be differentiated […]
Consider these: 1. To understand the value of a year, talk to a student who has failed an important exam. 2. To understand the value of a month, talk to a mother who has given birth to a baby a month prematurely. 3. To understand the value of a week, talk to the publisher of […]
The 10 by 10 marketing plan is utilizing ten different mediums of advertising or Marketing. It is literally strategizing so that not all of your “eggs” are in one basket. You should have your Marketing budget diversified enough so that if one form of advertising fails, your entire marketing plan does not fall apart. Different […]
I’m often asked about the keys to successful marketing, and people are almost always surprised by my answer. What they expect to hear is that the key is “branding” or having a “witty catch phrase”. In reality, the answer is much simpler than all that. It’s called testing and measuring. Most people hate it. That’s […]
Being a business owner requires many different skills but one of the most important is the ability to sell. However, the majority of people that are in business do not consider themselves to be ‘natural’ salespeople. Even those that come from a sales background would not consider themselves great sales people and even those that […]
Benjamin Franklin said “time is money”. But if he meant “time = money” he was selling himself short, because surely Time > Money: if you spend your money, you can make some more, but once you spend your time, it is gone forever! And how much time do we have? Of course, we can never […]
Time management is discussed a lot, when in fact you can’t manage time… but you can manage yourself. If you don’t have enough time now it’s because of the choices you’ve made in the past which is great as it means that all you have to do to get more time, is make better choices! […]
Whether you own a business or work for someone who does, you have probably experienced the “never enough time” phenomenon. When I worked in the software development world, the saying was always that there was never enough time to do it right, but always plenty of time to go back and fix it later. If […]
Intellectual reasoning and practical behavior aren’t always congruent. Professional results commanding high remuneration only occur when they are preceded with a mind-set on victory and the disciplined behaviors that one can refine to optimize results. Often is-the-case where the “hoped for” results are much greater in magnitude than the rigor and discipline people commit […]
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