The goal when creating customer is to give your customers an unexpected positive experience that keeps you and your product at the top of their mind. Your goal is to have a frequent interaction with the customer, so when the time arrives for them to purchase your product again, they will think about you and […]
For those of you who have met with some degree of success as a business owner, congratulations! There are few professions that demand as many skills and talents as being an entrepreneur; you not only have to run your business, but you have to be able to work every single position successfully. Being able to […]
Here’s a fact that every successful entrepreneur has learned one way or another over the years: It’s much easier to sell something to one of your existing customers than it is to sell to a brand-new one. There are all sorts of reasons for this, but basically it boils to down to one thing: trust. […]
Good leaders, some experts say, are creative rather than reactive. In other words, they anticipate future demands & trends and make new products or tailor the ones they already have to suit that future. For many reasons things are changing very rapidly, these days. That’s why it’s more important than ever to be able to […]
According to the Harvard Business Review, 67 percent of customers who choose a new supplier said they were satisfied with their former supplier! On an average, most U.S. companies lose half their customer base every five years. So why would customers who are satisfied stop doing business with you? Well consider this: Customers go where […]
Do you do too much in your business? I don’t mean do you personally take on too much in the business, but does your business try to offer too many things to too many people? It’s a common theme in small business, and it’s something I see as a business coach every week. These are […]
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