Discounting is a mistake. Period. The Wrong Pricing Model comes in third in our Top 20 Marketing Mistakes series. We previously discussed the top two blunders: having no marketing team and using we vs. you verbiage in marketing materials. But pricing actually IS marketing. Think about it. Stores often categorize items by high, middle, and low-price cost. And the […]
There are a lot of trade secrets when it comes to marketing. Most entrepreneurs aren’t too interested in sharing tips with the world at large. But that’s where business guru Brad Sugars comes in with the “Top 20 Marketing Mistakes” series. We’ve already talked about the number one marketing mistake—not having a marketing team. Now, we’re on to […]
Creating a winning marketing strategy is one of the most stressful and overwhelming components of being a business owner. Many don’t even know where to start and survive blunder after blunder before embracing a strategy that actually works. In this series, The Top 20 Marketing Mistakes, we will discuss how to avoid such mistakes, and […]
Staying on top of your social media analytics is paramount to creating a long-term winning strategy on any platform. We’ve already talked about an overall auditing strategy and daily social media activity. Now we’re going to delve into weekly, monthly, and quarterly strategies. Weekly Run your social media analytics: This is essential. Stay on top of what’s trending and […]
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