There is a lot of confusion around branding, there are multiple definitions, so what is branding? Decades ago branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements that identify products or services of a company. The brand was identified of the elements that differentiated the goods and or service from the competition. […]
If you’ve ever tried searching for free stock photos on the Internet, you probably know what a ridiculous hassle it can be. As a general rule, free stock photos are extremely difficult to find. A huge portion of the stock photo market is owned by professional companies like Shutterstock and 123RF, who charge $20 or more for […]
Whether you’re a startup or have been doing business for years, everyone can harness the power of the marketing funnel. You’ve probably come across the term a time or two, but what does that mean for your brand? The marketing funnel, also known as the sales funnel is focused on the customer’s journey towards the […]
By: Susan Gunelius Brand storytelling isn’t a new concept, but with the explosive growth of social media and content marketing, the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a strategic priority. Marketers have been telling brand stories for years through advertising, in-person brand experiences, and so on, […]
by Kristie Lorette The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, your business may […]
I’m often asked about the keys to successful marketing, and people are almost always surprised by my answer. What they expect to hear is that the key is “branding” or having a “witty catch phrase”. In reality, the answer is much simpler than all that. It’s called testing and measuring. Most people hate it. That’s […]
Importance of Ratings Ratings takes this to a different level. Here people take the view of complete strangers as being a significant part of their decision making decision. It has become the way of the world in leisure and any one in that sector will already be very aware of what ratings they are given […]
Every business has its competitors. And while market analysis isn’t necessarily a new practice, today’s key players are constantly hunting for ways to fine-tune their intel. The kicker is, instead of turning to who you’re competing with, you should be focusing on who you’re competing for. As a business, you may be aware of the […]
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