With Halloween approaching, our minds tend to shift to those things in life that are spooky and scary. As we get older, the ghosts and goblins that once kept us up at night are now funny, iconic reminders of a nostalgic time of year. But, interestingly, many aspects of Halloween can serve as a great foundation for […]
1. Know when to lease and know when to buy Virtually all businesses need equipment, facilities, and property in order to operate; whether they should buy or lease those items is another question. If your business is strapped for cash, you might want to consider leasing equipment and renting retail or office space rather than […]
Disadvantages of the Cash Flow Forecast From setting strategic goals and removing uncertainties, long-term business plans often rely on cash flow forecasting. The forecasts are used in budgeting and profitability predictions, with their many applications and benefits being hailed globally as key to stellar finances. But is it really all stars and sunshine, or is […]
Team building exercises in a workplace are essential as they help create a productive, motivated, and an inspired environment. The real question is what do you expect to achieve from these activities? Do you believe that team building activities can lead to better communication skills and efficiency? Which possible benefits can be gained by your […]
Is your team fully engaged? Here are some scary details about team engagement in the workplace… I was shocked to read a recent set of findings on team engagement in the workplace. They showed that in Western Europe only 14% of those surveyed who were employees of an organisation considered themselves engaged! This means that 86% of […]
There is a lot of confusion around branding, there are multiple definitions, so what is branding? Decades ago branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements that identify products or services of a company. The brand was identified of the elements that differentiated the goods and or service from the competition. […]
If you’ve ever tried searching for free stock photos on the Internet, you probably know what a ridiculous hassle it can be. As a general rule, free stock photos are extremely difficult to find. A huge portion of the stock photo market is owned by professional companies like Shutterstock and 123RF, who charge $20 or more for […]
Whether you’re a startup or have been doing business for years, everyone can harness the power of the marketing funnel. You’ve probably come across the term a time or two, but what does that mean for your brand? The marketing funnel, also known as the sales funnel is focused on the customer’s journey towards the […]
The most successful entrepreneurs, from the baker who launched his own custom cake business to the marketing major who decided she’d be better off launching her own social media marketing compnay, tend to share nine common traits: 1. Motivation: They know exactly what motivates them, and it often starts with a big loss or other major event […]
In honor of Mental Health day, here is an article that explains how to know when you need a Mental Health Day. If you had a cold, you might decide to power through your workday. But if you had the flu, you’d likely need to stay home and rest. And no one would call you […]
In 1492, Christopher Columbus set out on a journey that would forever change the course of history. Columbus was an experienced explorer who believed that the earth was not only round (many people at this time still believed it was flat), but that it was much smaller than most people believed. He was certain that by sailing […]
Have you printed dozens of flyers, you’ve sent out countless amounts of mailers, and blasted your social-media followers, but still haven’t gotten the lead flow you need to grow your company ? Well, there are hundreds of ways to generate leads, so don’t hang your head. Calm down and take a deep breath! Here a […]
Written by: Laura K. Inamedinova When it comes to leveraging the latest digital marketing practices, owners of small and mid-sized businesses often feel left behind. They are inherently lacking the budgets to adapt new technologies & tactics to herald their way to the digital excellence kingdom. Really, how can one create a solid customer base (or […]
Our focus is helping you achieve your business goals; be that a certain profit level, a quality of life or the ability to sell the business and retire. For any of these goals, creating a consistent, high level of profits is critical. So for the next five months we’ll be reviewing the 5 Steps to […]
Using a Lead-Generating Landing Page Sending Facebook traffic from a Facebook Ad to a landing page optimized for lead generation is one of the best ways to find qualified leads that, if properly nurtured, are extremely likely to convert to a final sale. There are two primary strategies for generating leads from a Facebook Ad and Landing Page […]
Is your business looking to generate more leads? If yes then, have you considered using Facebook Ads for lead generation?You definitely should! You can optimize your Facebook Ads for lead generation and ensure your ads are being engaged with.The power of social media is truly astonishing. Here are some strategies to generate qualified leads with Facebook Advertising: Increasing […]
If you don’t have a good online presence on a popular social media platform, then you run a high risk of becoming invisible to your customers. In the current fast paced market, every business needs to develop and maintain individual accounts at different social media platforms, to attract customers and keep them informed of the […]
Today is National Business Women Day and to celebrate we have compiled a list of quotes from success women in leadership positions. “Whether you come from a council estate or a country estate, your success will be determined by your own confidence and fortitude.” —Michelle Obama, Former First Lady of the United States of America […]
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