For a lot of people, the pursuit of a healthy work/life balance seems like an impossible goal. With so many of us torn between juggling heavy workloads, managing relationships and family responsibilities, and squeezing in outside interests, it’s no surprise that more than one in four Americans describe themselves as “super stressed.” And that’s not balanced—or healthy. […]
By: Susan Gunelius Brand storytelling isn’t a new concept, but with the explosive growth of social media and content marketing, the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a strategic priority. Marketers have been telling brand stories for years through advertising, in-person brand experiences, and so on, […]
by Kristie Lorette The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, your business may […]
By Marco Carbajo What does it take for a small business to achieve success? Whether you’re already in business, or preparing to start a business, it takes hard work, tenacity and drive to achieve a high level of success. Lori Greiner, star shark of ABC’s Shark Tank says, “Entrepreneurs are willing to work 80 hours a week to […]
By: The Staff of Entrepreneur Media, Inc. It’s your business and your budget—which means the size of your paycheck is entirely up to you. But while the freedom of setting your own salary sounds great in theory, in practice, most business owners find it a tough call. Should you pay yourself what you need to cover […]
By: Jeff Boss So, you made the leap from being an employee to owning a business. Congratulations, you’ve just entered the ranks of becoming a soon-to-be entrepreneurial failure or a near-term startup success. Of course, the question becomes how do you stay alive as a newfound business owner? After all, being a subject matter expert in a particular job is one thing, being […]
Networking is the most important way to build business relationships. How else will you meet the people who will become your customers or people who can help build your business? But how often have you gone to a networking event or a business conference, brought back a handful of business cards and done nothing with […]
By Jennifer Post, Business News Daily Contributor It’s not easy to be an effective leader. With different employee personality types, the rise of remote workers and the desire for autonomy in the workplace, determining the best management styles for your team is more important than ever. “Leaders are responsible for improving the performance of organizations,” […]
As ActionCOACH business coaching celebrates its 20th anniversary in franchising, I would like to revisit the humble beginnings of franchising as a business model and show how franchising has adapted to the needs of both consumers and entrepreneurs alike, making it one of the most successful and prevalent business models today. Franchising as a business […]
By: Erika Napoletano The reasons that anyone decides to venture down the path of business ownership vary. Maybe it’s the allure of setting our own hours. The chance to call fuzzy slippers and pajama pants “work clothes.” The opportunity to do business the way it should be done. But for all of us, there’s one inarguable […]
Investing in real estate used to be something of an unofficial national pastime. When the property market experienced year after year of double-digit growth in prices, people all across the country (and even across the world) were snatching up properties left and right, hoping to turn a quick profit. This made a lot of people […]
As soon as you have set a goal you have created a destination you want to reach. When you have set the destination, you have created a gap, a gap between where you are now and where you’re going. The gap, of course, must be bridged or filled. If the gap is small and what […]
The perception in the market place is that people are shopping based on price alone. The only reason your customer asks for the price upfront, is because, that is what we, as business owners, have trained them to do. More often than not, people go into a business not really knowing what model, style, color […]
By: Mahalia Latortue Having a busy schedule can hinder you from having some personal time. It is important for you to maintain a balanced work-life so you don’t feel overwhelmed and aggravated. Maintaining a balanced work life will allow you to remain calm and level-headed. To help entrepreneurs, managers, and employees strike the right balance, […]
Written By: Mahalia Latortue Running your own business can be sometimes be a challenge. Between generating leads, marketing, and networking it can be easy to forget the simple things that you aren’t supposed to do when running a business. Here are five things you SHOULD NOT do if you have your own business. Don’t […]
The main goal of every business is to ensure that they buy their customers; in the sense, that they not only attract them to their offerings, but are also able to retain them and make loyal clients out of them. The concept of buying a customer, has earned great significance recently, which has prompted industry […]
Mastery Region is one of the most difficult challenges facing business owner’s today- how to efficiently utilize your most valuable resource – your TIME! Time Mastery is a challenge for every person in business. This is one area where you must pay attention and learn how to improve. How you spend your time in your […]
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