Category: Business Success
Goal Setting is SMART Business
Goal setting is as important in personal life as it is in business. The most common denominator in all the self-help literature and books is the importance of goal setting. We’re told to set long-term goals, short-term goals, lifetime goals and personal goals. The benefits of Specific, Measurable, Achievable, Results orientated, Time-framed (S.M.A.R.T) goals have […]
Building Customer Loyalty
Retaining customers was never easy, and in the digital age that we live in today, it has only gotten harder, with cutthroat competition and aggressive marketing strategies all around. To maintain a consistent customer base, one has to put in efforts. Any efforts toward building customer loyalty will certainly pay off. Follow these 4 tips […]
Phone Sales
Phone sales are often the first encounter you’d have with your prospective client; an impression along with pitching a sale goes a long way in the business done with the other party, strengthening the relationship. As a business venture, larger orders and services would be required by the client, and for that, phone sales need […]
Are You A Creative or a Reactive Leader?
Good leaders, some experts say, are creative rather than reactive. In other words, they anticipate future demands & trends and make new products or tailor the ones they already have to suit that future. For many reasons things are changing very rapidly, these days. That’s why it’s more important than ever to be able to […]
How Many Customers Can You Afford to Lose?
According to the Harvard Business Review, 67 percent of customers who choose a new supplier said they were satisfied with their former supplier! On an average, most U.S. companies lose half their customer base every five years. So why would customers who are satisfied stop doing business with you? Well consider this: Customers go where […]
Do You Know Your Core Product?
Do you do too much in your business? I don’t mean do you personally take on too much in the business, but does your business try to offer too many things to too many people? It’s a common theme in small business, and it’s something I see as a business coach every week. These are […]
3 Commonly Used Ways for Measuring Success in Business
Finally you’ve managed to translate your business idea into reality, now begins the hardest part, ensuring your business grows successfully. Although it might be too early to tell yet, you need to keep track of the relevant metrics to gauge your business’ success. Let’s take a look at the 3 ways that are commonly used […]
Tips to Help You Find Funding for Your Startup
Setting up a business has never been easier. Governments have realized the importance of small business start ups in boosting the economy. Finding feasible funding options can be hard for new startups though. Go through these tips that may provide you with the money you need. Find a Grant When it comes to business funding, […]
The True Measure of Marketing
I’m often asked about the keys to successful marketing, and people are almost always surprised by my answer. What they expect to hear is that the key is “branding” or having a “witty catch phrase”. In reality, the answer is much simpler than all that. It’s called testing and measuring. Most people hate it. That’s […]
Becoming a Sales Master
Being a business owner requires many different skills but one of the most important is the ability to sell. However, the majority of people that are in business do not consider themselves to be ‘natural’ salespeople. Even those that come from a sales background would not consider themselves great sales people and even those that […]
The Zone
Whether you own a business or work for someone who does, you have probably experienced the “never enough time” phenomenon. When I worked in the software development world, the saying was always that there was never enough time to do it right, but always plenty of time to go back and fix it later. If […]
Is Your Staff Focused On Where Your Firm Needs To Go?
Setting clear and meaningful goals will ensure your employees are consistently targeting expected outcomes Chances are good you could probably run down your list of direct reports and provide me with a fairly detailed summary of what each person needs to accomplish by 5 p.m. However, what if I asked what you wanted your staff […]
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