As the year begins, businesses all over the world have renewed (or established) the goals that they are aiming to achieve. Whether you want to increase yearly profits by 20%, open a new location, hire an additional person, or even find a way to take more time off, you’ll have to chart out a road […]
Does your business have something to be proud of this year? Whether it’s rapid growth, great culture, or you’ve made an impact in your community, there is an awards category for you. Applying for business awards can take time and energy but is a worthwhile activity, even if you don’t win being shortlisted can be […]
By: Susan Gunelius Brand storytelling isn’t a new concept, but with the explosive growth of social media and content marketing, the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a strategic priority. Marketers have been telling brand stories for years through advertising, in-person brand experiences, and so on, […]
by Kristie Lorette The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, your business may […]
By: Mahalia Latortue Having a busy schedule can hinder you from having some personal time. It is important for you to maintain a balanced work-life so you don’t feel overwhelmed and aggravated. Maintaining a balanced work life will allow you to remain calm and level-headed. To help entrepreneurs, managers, and employees strike the right balance, […]
Goal setting is as important in personal life as it is in business. The most common denominator in all the self-help literature and books is the importance of goal setting. We’re told to set long-term goals, short-term goals, lifetime goals and personal goals. The benefits of Specific, Measurable, Achievable, Results orientated, Time-framed (S.M.A.R.T) goals have […]
Retaining customers was never easy, and in the digital age that we live in today, it has only gotten harder, with cutthroat competition and aggressive marketing strategies all around. To maintain a consistent customer base, one has to put in efforts. Any efforts toward building customer loyalty will certainly pay off. Follow these 4 tips […]
Phone sales are often the first encounter you’d have with your prospective client; an impression along with pitching a sale goes a long way in the business done with the other party, strengthening the relationship. As a business venture, larger orders and services would be required by the client, and for that, phone sales need […]
According to the Harvard Business Review, 67 percent of customers who choose a new supplier said they were satisfied with their former supplier! On an average, most U.S. companies lose half their customer base every five years. So why would customers who are satisfied stop doing business with you? Well consider this: Customers go where […]
Do you do too much in your business? I don’t mean do you personally take on too much in the business, but does your business try to offer too many things to too many people? It’s a common theme in small business, and it’s something I see as a business coach every week. These are […]
Finally you’ve managed to translate your business idea into reality, now begins the hardest part, ensuring your business grows successfully. Although it might be too early to tell yet, you need to keep track of the relevant metrics to gauge your business’ success. Let’s take a look at the 3 ways that are commonly used […]
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